Kraken Unveils White-Glove Prime Brokerage Service for Crypto Institutions

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Global cryptocurrency exchange Kraken has unveiled a prime brokerage service for institutional crypto traders, offering best execution, deep liquidity, financing and 24/7 white-glove support, the company said on Tuesday. Kraken Prime offers access to liquidity representing over 90% of the digital asset market across more than 20 global venues, with round-the-clock support from an experienced […]

Crypto Ad-Tech Shop Builds ‘Retargeting’ Service to Reel in Likely Customers

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Web2 marketers have long had tricks to track down and “acquire” (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service that Nadler, the chief operating officer, claims will improve the efficacy of Web3 marketing — from the perspective of salespeople, […]