E-commerce giant Shopify (SHOP) is bringing stablecoin payments to its merchants over Base, crypto exchange Coinbase (COIN)’s Ethereum layer-2 network, the companies said on Thursday. The integration is set to roll out on June 12 to a limited group of early access merchants, with broader availability expected later this year for all merchants using Shopify […]
Web2 marketers have long had tricks to track down and “acquire” (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service that Nadler, the chief operating officer, claims will improve the efficacy of Web3 marketing — from the perspective of salespeople, […]